N u v u l a is an independent New York brand with two essential characteristics: avant-garde design and sustainability. The repertoire of our designs is wide and varied. There is a confidant and bold use of colour and/or colour accents, and of period references brought into a contemporary aesthetic and “wearability” which makes it different and yet very relatable at the same time Our brand main Lookbook website is www.nuvula.com
Nuvula Boutique NYC - "A Flagship Of Dreams" is Nuvula's first designers' boutique located in the heart of the West Village, on Bleecker Street. We feature Nuvula's complete collections, runway pieces and several independent jewelry and handbag designers. The boutique 's interior was inspired by Stanley Kubrick's 2001: A Space Odyssey and it stands out as one of the most beautiful and unique boutiques in the village.
We merge original illustration, music, rebellion, poetry, theatre, narrative and, a bit of madness. We are and were an eco-conscious, eco-friendly company from our founding beginnings, with sustainable fabrics at the heart of our soul. We strive to maintain great integrity in the use of green materials and a thorough knowledge and supervision of the entire manufacturing process. Most of our T-shirts and garments are made in either bamboo, modal, micro-modal, or rayon; likewise, we only use vegan or artificial leathers and minimize the use of polyesters. No animal products are used at any point in the process. One of our main design concepts is to reinvent what are known as the "staples" of fashion, deconstructing and expanding their use. We are constantly trying to find unexpected relationships between lines and new ways to partition a woman's silhouette in a way that is refreshing, sensual and compelling. Finding a balance between a rich use of colour with a high level of sophistication is another important goal in our designs. The brand style and designs have been recognized as avant-garde in many aspects but we also want to evolve along with the most interesting and compelling trends that emerge each year, reinterpreting them in our way, reinventing existing forms, contrasting fabrics in unexpected ways, oftentimes drawing on centuries’ old elements and designs and hybridizing them into our time. Our influence ranges from the performing arts to painting and literature. In our 7 years as a brand, we’ve explored the world of ballet and dance performance, the circus, abstract painting, the psychedelic sixties with its sharp geometric aesthetics, dandyism, Elizabethan times, the golden era of jazz, Art Deco, Art Nouveau and a lot of rock and roll mischief. Our work is the playground for our imagination. We aim for our audience to inhabit a slightly heightened reality inside of our garments, to summon the rebel and artist within them to WeAr ThEir iMaGiNaTioN!
Sustainability and responsible manufacturing: The main fibre throughout the collections knit wear is bamboo, followed by rayon and modal-all sustainable fabrics. Bamboo is known for its intrinsic coolness, silkiness, antibacterial and natural UV protection properties. All leather and leather accents were made in vegan leather. Acrylic/rayon mixes are seen in a lot of our winter collections. We aim to minimize the use of cotton as it is known to be the most polluting crop in the world. No animal products are used at any point in the process. Whimsical design
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